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ARE YOU FREAKING KIDDING ME?!
Remember the post I made about the lawsuit alleging that Boulder Canyon’s avocado oil chips may contain oils that AREN’T disclosed on the label?
Well…apparently the chips aren’t the only products being questioned!
Now PRIMAL KITCHEN is facing class action lawsuits alleging that some of their avocado oil mayonnaise and salad dressings may contain cheaper, undisclosed oils too!
And y’all…THIS is where things start getting REALLY interesting.
According to the lawsuits, research from UC Davis raised questions about whether the oils in certain products were actually consistent with authentic avocado oil.
And we’re not talking about one random company anymore. Multiple popular brands are now facing lawsuits over similar allegations!
Now, these claims haven’t been proven in court, but HOW BIG DOES THIS PROBLEM HAVE TO GET BEFORE SOMEBODY STARTS ASKING SOME SERIOUS QUESTIONS?!
Because here’s what I want to know…
If companies can charge PREMIUM prices by convincing consumers they’re buying a superior product, what happens when the very thing that makes that product worth MORE is called into question?
Think about that for a minute.
The avocado oil isn’t just another ingredient. For many consumers, it’s the ENTIRE REASON they’re choosing that product over something sitting right beside it on the grocery store shelf!
And if the allegations turn out to be true, we’re not just talking about a little misunderstanding over ingredients.
We’re talking about consumers potentially paying MORE for something they were never actually getting!
And THAT should concern EVERYBODY, regardless of how you feel about seed oils!
Because today it’s avocado oil.
What happens when it’s the organic products? The grass-fed beef? The supplements? The products marketed as being free from certain ingredients?
How much of what we’re paying extra for is actually being independently VERIFIED?
And here’s another question…
If it takes university researchers and class action lawsuits to uncover potential problems like this, what ELSE are we missing?!
I’m not interested in paying a premium for a MARKETING CLAIM.
I want to know that the product inside the package actually lives up to what the company is selling me.
And I don’t think that’s asking too much!


